Quidd (2016 - 2020)
Digital collectibles for everyone.
Launched in 2016, Quidd started out as a F2P mobile app, similar to the ones its founding team built and scaled at Topps.
Collectors created an account, managed a wallet, held a collection, could use In-App Purchase to buy virtual currency for their wallets, and then spent that virtual currency buying packs of digital stickers, digital trading cards, and digital 3D figures for their collection. If collectors couldn’t “pull” from packs the collectibles they were looking for, they could trade collectibles in Quidd’s barter-based aftermarket.
In 60 seconds or less and with no money down, collectors could own their first digital collectible. Quidd was -- and still is -- 100% free to download, free to use, and free to collect.
There’s more.
Quidd was and is a licensee and maker of digital collectibles, an online retailer to sell and distribute them, and an aftermarket marketplace to facilitate their peer-to-peer exchange. Underpinning these operations was always a deep investment in R&D and engineering.
Starting from its earliest days, the team innovated, or outright invented, a number of collecting features that were radically new at the time, but now commonplace and widespread in the NFT space of 2021. A sampling of seven of these, from the bottom up, include:
  • Tamper-Resistant Inventory: total count of copies of an item, called a “print count”, cannot be altered after publishing, fixing supply as a one-way, irreversible decision.
  • Randomized Individual Serialization: each copy of an item is randomly stamped with an individual serial number, called a “print number”; the combination of print number and print count creates the widespread scarcity designation of “#4 / 500”, known as “item metadata.”
  • Inventory Verifiability: prominent and public display of item metadata enables the community to verify for itself the fixed supply inherent in “print count” and non-duplicative nature of “print number”; printing of counterfeits to cash-in was and is impossible, as programmed.
  • Third-Party Publishing: structured from the start as an “NFT mall”, different producers “set up shop”, issuing their own licensed digital collectibles to the Quidd community.
  • 3D Object Support: moving beyond digital cards, Quidd from day one supported high-quality mobile-optimized 3D models in obj, mlt, and dae formats for animated figures.
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Complex 3D models optimized for mobile use; source: Quidd
  • Always Accurate Odds: odds display with 100% accuracy, in real-time, even as packs are opened and cards are pulled.
  • Multi-Touch Gestures: effortlessly swipe and flick digital trading cards off of stacks, or pinch, zoom, and rotate 3D objects to “digitally touch” one’s favorite things with one’s fingers and thumbs.
In addition to this first-of-its-kind functionality is the simple, but radical notion, inherent from day one at Quidd: that collectors could carry hundreds of thousands of collectibles in their pocket, everywhere they went, all safely stored in a cloud-based digital binder.
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Quidd on iOS in 2020; source: Quidd
But there’s more.
In the first five years of Quidd’s life, it amassed the largest assortment of digital collectibles licenses and partnerships on the planet, featuring 325 of the world’s top brands across media and entertainment. This includes Disney (Mickey Mouse, Toy Story, Frozen, Gravity Falls, Winnie The Pooh, The Lion King, and more), Marvel (The Avengers, Spider-Man, Guardians of the Galaxy, etc. across the Cinematic Universe and comics), Hasbro (Transformers, My Little Pony, GI Joe, Magic The Gathering), HBO (Game Of Thrones), Sanrio (Hello Kitty, Gudetama, Aggretsuko), Sony (Breaking Bad), CBS (Star Trek), and Fox (Family Guy, Bob’s Burgers) just to name a few.
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Some of Quidd's 325 brands; source: Quidd
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Quidd by the numbers in late 2020; source: Quidd
Content is king. And this content, in combination with Quidd’s mobile-first interface and commitment to a free-to-collect model, made -- and makes -- Quidd the ideal gateway for turning millions of fans into first-time digital collectible and NFT collectors.
In many ways, the first five years of Quidd can be described as “NFTs before there were NFTs.”
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